One large international retailer faced exactly this problem. Despite having a well-established recruitment process, too many new hires underperformed, leading to inconsistent sales results and wasted resources.

Kurt Lewin (1890–1947) was a pioneering psychologist whose work laid the foundation for much of modern social, organisational, and applied psychology. Often referred to as the “father of social psychology,” Lewin’s ideas were revolutionary for their time and continue to influence psychological theory and practice today.

Jonathan Haidt is one of the most influential social psychologists of the 21st century, known for his groundbreaking work on morality, politics, and the psychological roots of human behaviour. His research has reshaped how we understand moral judgment, not as a product of cold reasoning, but as something deeply intuitive, emotional, and shaped by culture.