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Advanced Advertising, Arts and Media

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To be successful as a senior-level (Advanced) Advertising, Arts, and Media executive,
you require a robust set of behaviors and skills that go beyond what's required at
mid-level positions. Senior-level positions in the Advertising, Arts, and Media industries
often require team or multiple team leadership responsibilities as well as usually being a
member of the Senior Leadership Team.

Here are some examples of senior-level positions in this field:

 

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Our psychometrics have been competency mapped to the following positions to enable targeted
screening (testing for recruitment) and development (profiling to ignite greater self awareness); 

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  • Chief Marketing Officer (CMO): The CMO is responsible for overseeing all marketing and advertising efforts of an organization. They develop marketing strategies, manage budgets, and lead marketing teams to drive brand growth and market share.

  • Chief Communications Officer (CCO): The CCO manages an organization's communication strategies, including public relations, corporate communications, and internal communications. They play a critical role in managing the organization's public image.

  • Head of Media Planning and Buying: This role involves overseeing the media planning and buying process, optimizing media strategies, and managing relationships with media partners. They are responsible for allocating advertising budgets effectively.

  • Artistic Director: Artistic Directors are typically found in arts organizations such as theaters, museums, and galleries. They curate exhibitions, productions, and artistic programs, shaping the artistic direction of the organization.

  • Creative Strategist: Creative Strategists bridge the gap between creative and strategic thinking. They develop creative strategies that align with the overall marketing and brand objectives.

  • Director of Content Strategy: This role involves overseeing content creation and strategy across various media channels, including digital, print, and social. They ensure content aligns with brand messaging and objectives.

  • Chief Digital Officer (CDO): The CDO is responsible for the digital strategy of an organization, including online advertising, web development, e-commerce, and digital marketing efforts.

  • Head of Film and Television Production: In media and entertainment companies, this role involves overseeing the production of films, TV shows, or other video content. They manage production budgets, schedules, and creative teams.

  • Senior Editor-in-Chief: Senior Editors-in-Chief are responsible for the overall editorial direction of media outlets, publishing companies, or digital platforms. They shape content strategies and manage editorial teams.

  • Director of Public Relations (PR): Directors of PR oversee the public relations and communication strategies of organizations. They manage crisis communications, media relations, and reputation management.

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The following Intermediate Level psychometric tests are recommended;

Core tests;

  • Verbal Reasoning Test

  • Inductive Reasoning Test

  • Numerical Reasoning Test

  • Behavioural profiling

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Optional (depending on the nature of the role)

  • Excel Test

  • PowerPoint Test

  • Specific Software Testing

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Advanced Behavioural Test

To excel as a senior Advertising, Arts, and Media professional, you need a combination of abilities and reasoning skills that allow you to navigate complex challenges, make strategic decisions, and provide effective leadership. Here are some important behavioral traits and reasoning skills for these senior positions:

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Behavioral characteristics evaluated by psychometric testing:
 

  • Strategic Thinking: Senior professionals in these fields must have the ability to think strategically, which involves setting long-term goals, understanding industry trends, and developing plans to achieve organizational objectives. This includes the capacity to see the big picture and make decisions that align with the organization's mission and vision.

  • Creative Problem-Solving: Creative thinking and problem-solving skills are essential in the Arts and Media sectors. You should be able to tackle unique challenges, find innovative solutions, and adapt to changing circumstances.

  • Decision-Making: Effective decision-making involves considering various factors, including data, market conditions, and stakeholder interests. Senior professionals must make informed and timely decisions that impact the organization's direction.

  • Leadership and Management: As a senior professional, you'll likely be responsible for leading and managing teams or entire departments. Strong leadership and management skills are crucial for inspiring and guiding your team to success.

  • Communication Skills: Excellent communication skills are essential for conveying your vision, strategies, and expectations clearly to employees, clients, and stakeholders. You should be able to articulate complex ideas effectively.

  • Business Acumen: Understanding the financial aspects of your industry and organization is critical. You should be adept at budgeting, financial analysis, and resource allocation to make sound financial decisions.

  • Negotiation Skills: Senior professionals often negotiate complex deals, contracts, and partnerships. You need excellent negotiation skills to achieve favorable outcomes.

  • Risk Management: Identifying and managing risks is crucial, especially in industries that are subject to rapid changes and uncertainties. You should be able to assess risks and develop mitigation strategies.

  • Data Analysis: Data-driven decision-making is increasingly important in Advertising and Media. Proficiency in data analysis helps you make informed choices and optimize strategies based on data insights.

  • Trend Awareness: Staying current with industry trends and emerging technologies is vital. You should be aware of the latest developments that could impact your organization's strategies.

  • Cross-Functional Collaboration: Collaboration across departments and disciplines is common in these fields. You should be able to work effectively with colleagues from various backgrounds and areas of expertise.

  • Ethical Judgment: Upholding ethical standards and ensuring that the organization operates with integrity is fundamental. Senior professionals must make ethical decisions and set an example for others.

  • Adaptability: The media landscape, technology, and artistic trends are constantly evolving. Being adaptable and open to change is essential to stay relevant and competitive.

  • Global Perspective: In today's interconnected world, having a global perspective and the ability to navigate international markets and partnerships can be a significant advantage.

  • Crisis Management: Senior professionals should be adept at handling crises and unexpected challenges, maintaining composure, and managing the organization's response effectively.

  • Public Speaking and Presentation Skills: Senior professionals often represent the organization in public forums, so being a confident and effective public speaker is advantageous.

  • Innovativeness: Encouraging and fostering innovation within your organization is essential for long-term success, especially in creative fields.

  • Long-Term Vision: Senior professionals should have a clear long-term vision for their organizations, capable of setting ambitious goals and driving change.

Advanced Reasoning Test

Reasoning skills assessed by specific ability-based testing:
 

  • Analytical Skills: Analytical thinking is crucial in roles involving data analysis, market research, and media planning. It helps professionals make data-driven decisions and assess the effectiveness of campaigns.

  • Cultural Awareness: In the Arts and Media sectors, an understanding of cultural and societal trends is important for creating content that resonates with diverse audiences.

  • Ethical Awareness: Professionals in these industries often deal with ethical considerations, such as maintaining the integrity of information, respecting copyrights, and adhering to ethical advertising practices.

  • Strategic Thinking: Strategic thinking involves long-term planning and goal setting. It's particularly important for professionals in leadership roles or those responsible for shaping the direction of creative projects.

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These behavioral traits and reasoning skills provide a strong foundation in Advertising, Arts, and Media positions. They enable individuals to contribute effectively to creative projects, collaborate with others, and continuously improve their skills and performance in these dynamic industries.

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